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Educating Youth for the Green Economy
Editor-in-Chief, Annelies Gamble

 The Greenfox5 Hero Series aims to educate youth about green jobs and green market opportunities by illuminating current leaders in the green economy. The Series chooses “heroes” in each of the Greenfox5 categories: Energy, Waste, Food, Products, and Greenspace. The Series is compiled by editor-in-chief Annelies Gamble, our communications intern from Yale University.

Greenfox5 Greenspace Hero: Jared Markham

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Month: August 2010 
Greenfox5 Category: Greenspace 
Hero: Jared Markham 
Job Title: Project Manager 
Company: GreenGrid® Roof Systems by Weston Solutions

Anneleis Gamble:What is the purpose of GreenGrid® Roof Systems?  What is its mission?

Jared Markham: The GreenGrid® system is backed by years of research and experience and a team of professionals that are passionate about environmental restoration and stewardship.  We strive every day to share that knowledge, experience and thoughtful approach with our clients and others who are interested in learning more about green roof technology.

The elegant simplicity of the GreenGrid® design results in a green roof that can truly offer the building owner a level of overall value that is exceptional in the industry. Four module designs provide options in soil depth and planting type to create everything from utilitarian low maintenance groundcover green roofs to elaborate landscaped rooftop gardens. In addition to the benefits common to all green roof systems, GreenGrid® has a number of system-specific qualities that have made it the preferred choice of our customers for more than a decade.  Ultimately, we make green roofing simple and straightforward, helping to demonstrate the feasibility of green roofing to other building owners. 

AG: What inspired you to start this company?

JM: GreenGrid® is a product of Weston Solutions, Inc., a company with over 50 years of experience in the environmental industry and founded by a pioneer in sustainability.  Weston has been offering the GreenGrid® system for about a decade.  As a national firm, we are large enough to provide support for years to come, but with localized presence and a focused green roof business, we are small enough to be flexible and responsive to the needs of each and every project.  We were inspired to expand our environmental, redevelopment and engineering services to include the GreenGrid® system after working for the City of Chicago to evaluate the potential benefits of green roof systems when their famous City Hall project was developed.  We were convinced that green roofs would be embraced by the design and building community, but thought that there must be an easier approach than the layered, built in place green roof system.  

AG: What advantages does GreenGrid® offer in relation to other green roofs?

JM: GreenGrid® is modular in nature both before and after installation, unlike many competing systems.  Benefits of this feature are many:

  • Pre-planting, pre-growing offsite under professional nursery care that increases plant survival, and can reduce post-installation maintenance substantially
  • Modular design accelerates installation and reduces costs
  • Modules are easily moved to access the underlying waterproofing
  • No edge treatments are necessary for a fully functional green roof

 GreenGrid® was designed with the needs and requirements of the roofing industry in mind.  The modules provide reduced risk of waterproofing damage, ease of movement, and a “semi-permanent” approach that makes many building owners much more comfortable with a green roof system overhead.  It also requires no special skill or equipment for a successful installation. 

Additionally, we strive to support our local communities in all regions, and doing so results in a product with a much smaller environmental footprint and suppliers with a proud, local commitment to the product.  In fact, here in the Northeast, approximately 93% of the system is considered to be locally extracted and manufactured.

Most importantly, the GreenGrid system offers documented, system-specific performance data on stormwater management, potential energy savings, and native plant options that are not available from other system providers.

AG: What are the benefits of having a GreenGrid® roof?

JM: There are a host of benefits that a GreenGrid®  roof can provide.  Even a basic extensive green roof:

  • Protects the underlying waterproofing
  • Reduces cooling loads substantially during summer months
  • Retains and detains stormwater (40-60% on an annual basis, varying by season)
  • Improves air quality
  • Reduces the Urban Heat Island Effect
  • Creates or restores habitat
  • Increases property value, particularly when used to create useable or visible space
  • Provides sound insulation
  • May be accepted as a Low Impact Development (LID) and/or Stormwater Best Management Practice
  • Contributes towards LEED credits for buildings pursuing certification

AG: What are some of GreenGrid®’s most notable projects?

JM: We’re very proud of our extensive customer base, and the collaborative approach by which we’ve worked closely with some of those clients to push the boundaries of green roof system technology.  Some of our most unique and notable projects include the John W McCormack Building in Boston which is USEPA Region 1’s headquarters, multiple IKEA and other major retail stores, our own Northeast headquarters in Concord, NH, healing gardens on hospitals throughout the country, and important federal and institutional installations.  We’ve also been trusted by many universities and other educational institutions with what is often their first foray into green roof installations, where research is often a key aspect of the project, and one that we’re committed to supporting in every possible fashion.

AG: What are the challenges you face in conveying the importance of your company’s system?

JM: Ultimately our goal is to help arm our clients with as much information and support as we can.  Some are very familiar with green roof technology and its benefits, and look to us for basic information like pricing and how GreenGrid® is different from other options in the marketplace.  Others rely on us to provide expertise in plant selection, roof design, measurable performance data, etc.  One flattering challenge is that we occasionally come across projects where our clients are so engaged with our team and our product that they may attempt to make GreenGrid® fit in some of the few applications where other systems might actually be a better choice.  In this case, we steer them towards whatever will provide them with a long term, high quality solution.

AG: Describe how you see your company fitting into the “Greenspace” category of the Greenfox5 sustainability model.

JM: GreenGrid® modular green roofing applies to the Greenspace category of the Greenfox5 sustainability model for many reasons.  Our green roofing product transforms an undesirable roof into an outdoor classroom with opportunities for research and programs for teachers to educate students about the benefits of green roofs.  Weston Solutions, Inc. also provides in-house design and engineering services, making GreenGrid® a perfect fit for Greenfox5’s Greenspace initiative.  

AG: What effects has your company had on the environment?

JM: From the perspective of the GreenGrid® system, we’ve helped to divert millions of gallons of stormwater from combined sewer systems and returned this resource back to the water cycle, positively impacting the health of the environment.  We’ve helped to create millions of liters of oxygen, remove carbon dioxide, and provide over 3 million square feet of habitat in mostly urban areas.  We’ve helped create beautiful, useable spaces to make buildings more inviting and increase occupant satisfaction.  We hope, that at some level, we’ve also encouraged further commitment to sustainability by inspiring students, designers and building owners to embrace a holistic, integrated approach to buildings and think about how integrated systems, components and materials truly are.  By using a combination of nature and engineering we are helping others to reduce their impacts on the environment. 

The work that Weston has performed over the past 50 years has had tremendous impact on creating a better, cleaner, and more sustainable world.  We have remediated some of the most complex and contaminated sites in the country, restored habitat, constructed LEED-certified buildings and designed infrastructure at the city scale to conserve resources, both natural and financial.  We were founded on environmental stewardship, and the impact that we have in that arena only continues to grow with our global presence and 1,800 passionate employee-owners.   

Greenfox5 Products Hero: David Temple

DavidTemple





Month: June 2010

Greenfox5 Category: Products
Hero: David Temple
Job Title: Founder and CEO, People Powered Machines
Company: People Powered Machines

Quotable quote: “We need to begin making the earth a healthier place to live day by day and stop the dangerous trend which is in action. Each day the earth suffers. We need to have days in which the earth’s health improves. That is important to life as we know it today.” -David Temple

Annelies Gamble: What is the purpose of People Powered Machines?  What is the mission?

David Temple: The mission of People Powered Machines is to offer high quality manual and electric machines which are environmentally friendly. We have been in business 13 years and continue to add new and exciting products to our line. This last month we added the Hills Clotheslines and the Hoss Tools Cultivators to our line.

Hills Clotheslines are made in Australia and offer many types of clothelines to fit a customers needs. Using a clothesline from  April through November will dramatically cut down on your electrical bill and give you beautifully dried clothes.

The Hoss Cultivator is made in the United States and is a high quality cultivator which will give the home gardener the tool they need to grow lots of vegetables and plants. All parts can be replaced , so this tool will last many years.

AG: Describe how you see your company fitting into the “Products” category of the Greenfox5 sustainability model.

DT: Our products fit because they don’t pollute. The products offer a healthy choice to perform jobs which gas powered polluting machines often do. Our Sno-Wovel is a perfect example of how to clear snow without polluting with good clean exercise. Our clotheslines offer you the chance to dry your laundry without electricity. Natural drying is better for your clothes and saves on electricity. Our composters protect landfills and enrich the soil and save on taxes spent to haul trash away.

AG: You used to be a teacher. Why do you think sustainability education is valuable to children?

DT: If we don’t continue to pursue better ways to care for our planet, life as we know it will be no longer. This recent oil spill is a tragedy unlike any other man has had. It is very serious. We need to begin making the earth a healthier place to live day by day and stop the dangerous trend which is in action. Each day the earth suffers. We need to have days in which the earth’s health improves. That is important to life as we know it today.

AG: What inspired you to start People Powered Machines?

DT: We moved from New York City to Boston and then to Ipswich where we built a house. This was the first time since going to college that I had to deal with a lawn. I did not want to pollute so I purchased the best American lawn mower I could find. It worked well the first year. A little worse the second year. It completely fell apart the third year. I thought about inventing a reel lawn mower and my wife found one on the internet that I began importing. Then we began People Powered Machines.

AG: What are the sustainability benefits of lawn or garden care with less pollution?

DT: Many, many benefits. First of all, you make zero pollution. Secondly, you get good exercise. Thirdly, your lawn looks better. Same for the garden and vegetables. You are what you eat, why not eat healthy vegetables grown in your garden.

AG: How much pollution do your products cut back on?

DT: According to the U.S. Environmental Protection Agency (EPA), a traditional gas powered lawn mower produces as much air pollution as 43 new cars each being driven 12,000 miles.

The EPA states that 17 million gallons of fuel, mostly gasoline, are spilled each year while refueling lawn equipment. That’s more than all the oil spilled by the Exxon Valdez, in the Gulf of Alaska. In addition to groundwater contamination, spilled fuel that evaporates into the air and volatile organic compounds spit out by small engines make smog-forming ozone when cooked by heat and sunlight.

Until 1995, lawnmower emissions were unregulated. Older more powerful, less efficient two-cycle engines release 25-30% of their oil and gas unburned into the air. The health toll includes cancer as well as damage to lungs, heart, and both the immune and detoxification systems. Plus smog inhibits plant growth.

Electric mowers don’t totally eliminate pollution, however emissions from the electric industry are more regulated and are not in your backyard. Also they save on gas spills and gas refinery and transportation. To achieve a net environmental savings from switching from gas to electric mowers depends on the efficiency of the power plant from where the electricity originates. Only reel mowers have a 0 carbon footprint. This is why we still prefer reel mowers to all other types of mowers, and electric reel mowers, which can have an electric kick for those days when the lawn is longer, or your time is shorter.

Using a push mower instead of a power mower helps to reduce CO2 in the atmosphere by 80lbs a year.  From the easy to the ambitious, there are numerous actions you can take to reduce your energy consumption and fight global warming.

Thank you, David!

***
Greenfox5 Food Hero: Amy Porter


Month: April 2010
Greenfox5 Category: Food
Hero: Amy Porter
Job Title: Communications Coordinator 
Company: Yale Sustainable Food Project

Annelies Gamble: Describe how you see your company fitting into the “Food” category of the Greenfox5 sustainability model.

Amy Porter: Schools have an incredible opportunity to teach young people about the importance—and also pleasures—of really good food that has been sustainably sourced. There is a national movement led by Michelle Obama to bring good, healthy food to our schools. The Yale Sustainable Food Project’s mission is at the heart of this movement, providing opportunities for college students to learn about and become involved in food and agriculture—and make a real difference.

AG: What is “food sustainability?”

AP: When we talk about “sustainable food” we mean food that is good for the land, good for the farmers who grow it, and good for our health. A few simple things you can do as an individual are to purchase food directly from a local farmer, and to get to know the person who grows your food. Many small farmers participate in community-supported agriculture (CSA), which gives you the option to subscribe to a season of farm-grown food in advance. It’s also important to eat food that is in season for your region. Even in New England it’s possible to eat salad greens and good vegetables in the middle of winter.

AG: Why is food sustainability important for children and students to learn about?

AP: We all eat food—and what we eat has serious consequences for our health and well-being, as well as the health of our communities and the environment. We all want to eat food that tastes delicious and is quick to prepare, too, both of which are easy when you eat food that is freshly picked from a local farm. We’ve had kids, and parents and college students—really all kinds of visitors—come to the Yale Farm and literally jump for joy over a sun gold tomato or candy carrots. There’s just nothing to compare to eating a tomato plucked fresh from a vine, and it’s an experience you never forget. That moment of realization has an impact on your understanding of food and the habits you will develop for your entire life (and the sooner you learn the lesson, the greater an impact it has).

AG: Describe the Yale Sustainable Food Project.  What are its goals and what results have you accomplished to date?

AP: The Yale Sustainable Food Project was founded in 2003 with the belief that the world’s most pressing questions regarding health, culture, the environment, education, and the global economy cannot be adequately addressed without considering the food we eat and the way we produce it. On campus, we manage the Yale Farm, our one-acre organic market garden, collaborate on a sustainable dining program, and run diverse programs that support exploration and academic inquiry related to food and agriculture. By creating opportunities for students to experience food, agriculture, and sustainability as integral parts of their education and everyday life, we’re ensuring that Yale graduates have the capacity to effect meaningful change as individuals and as leaders in their communities, their homes, and their life’s work.

As a school administrator, working with the chefs at your school to source food from local farmers is an enormous benefit to students—for their health and education—and also for the strength and economy of your local community. We created a sustainable purchasing guide for institutions in 2008, which is a handy resource available on our website.

Thank you Amy Porter!

Editor's note: photo by Sean Fraga, YSFP, Fall 2009.

***
Greenfox5 Energy Hero: Neall Digert

NeallDigert
Month: January 2010
Greenfox5 Category: Energy
Hero: Neall Digert, Ph.D., MIES
Job Title: Vice President of International Market Development
Company: Solatube International

Annelies Gamble: Describe how you see your company fitting into the "Energy" category of the Greenfox5 sustainability model.

Neall Digert: When looking at the Energy category of the sustainability model, the effective use of daylighting technologies (and hence Solatube Products) to offset the use of electric lighting equipment, can have one of the most significant impacts on a building’s overall energy efficiency.  Since the annual energy costs (by end use) for lighting will typically be one of the largest, if not the largest, cost for a building today, turning off those lights during daytime hours through the use of Solatube International’s optical Daylighting Systems can reduce a building’s annual energy consumption by 20% or more!

In the bigger global picture, the daylighting system’s resulting reduction in a building’s peak demand and annual energy consumption greatly reduces the building’s burden on the utility grid, reducing the need for peak power generation and significantly reducing annual production of greenhouse gas emissions.

AG: What does Solatube International do?

ND: Solatube International, Inc. is the innovator of, and global manufacturer for a new fenestration product category, the Tubular Daylighting Device (TDD). Solatube International’s optical Daylighting Systems capture daylight on the rooftop, transfer it through a building’s interstitial spaces using a highly reflective and modular tubing system, and deliver it into a building's interior. Solatube Products can bring daylight deep into a facility, and through the use of our unique optical tubing systems complete with adjustable angle-adapters, can allow daylight to even be routed through multiple floors of a building, transporting daylight both vertically and/or horizontally over very long distances.

AG: What value does Solatube offer to its customers? (e.g. save energy costs?)


ND: Today, there are many benefits of using Solatube Daylighting Systems to provide a robust and persistent daylighting solution to buildings.  In addition to significant energy savings, there are several other major benefits, including increased property values, improved environmental conditions for the building occupants, and increased ability to meet today’s sustainable design goals.

The Federal Energy Management Program reports that, by allowing occupants to turn off electric lights during the day, daylighting saves up to 50% annual energy savings.

Also, energy-efficient building design can significantly increase the resale value of a property.  Because these buildings cost less to operate and maintain, energy savings contribute directly to the income of the asset. The Electric Power Research Institute, Palo Alto, CA, estimates that daylit buildings can result in 10% to 20% higher rental income than those that are lit through only electric lighting equipment.

Several prominent studies have shown that increasing daily exposure to natural light can enhance mental and physical well-being, boost concentration and energy levels, and provide a variety of other unexpected perks. The use of natural lighting for interior illumination in school buildings has resulted in greater productivity, better student test scores, improved health and well being and increased safety.

Finally, Solatube Daylighting Systems can contribute to the achievement of green certification credits through the U.S. Green Building Council's Leadership in Energy & Environmental Design (LEED™) program.

AG: What is the ROI for homeowners and businesses? Tax incentives?

ND: When a full analysis of all of the benefits of applying our systems is performed, projects have realized an annual return on investment of 100%.  However, depending upon building type (which determines Daylighting System complexity), region, and local climate, most projects will result in an ROI of 20 – 40%.

Relative to tax incentives, yes, Solatube Daylighting Systems do qualify for tax incentives for both residential and commercial applications.  As an example, the American Recovery and Reinvestment Act of 2009 established the provision for Tax Credits for application of energy-efficient technologies to existing homes. The end result is a 30% tax credit on the product cost of the Solatube Daylighting System (installation costs not included), with the maximum credit being capped at $1,500 per household.

AG: Have you worked with any schools?


ND: Solatube International has worked with many school districts around the world, being chosen as the daylighting design standard, to provide robust daylighting to all space types.  The use of Solatube Daylighting Systems not only significantly reduces the annual energy consumption of school buildings associated with both lighting and cooling loads, but also plays a significant role in improving the educational environment (resulting in improved standardized test scores) and occupant health and satisfaction.

AG: What advice would you give to a student aspiring to be a leader in green business?


ND: The single most important piece of advice is for a student to follow his/her passion!  My experience has been that if you are passionate about what you do, you will be successful, and you will have a positive effect on the associated industry.  A second piece of advice is to try and work in the sustainable field during college. 

Exposure to the various facets of the industry will only serve to broaden the student’s understanding of the issues, allowing the student to truly focus on the education path and career objectives that will keep him/her energized and motivated well into the future.


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