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Educating Youth for the Green Economy Editor-in-Chief, Annelies Gamble The
Greenfox5 Hero Series
aims to educate youth about green jobs and green market opportunities by
illuminating current leaders in the green economy. The Series chooses “heroes”
in each of the Greenfox5 categories: Energy, Waste, Food, Products, and
Greenspace. The Series is compiled by editor-in-chief Annelies Gamble, our
communications intern from Yale University.
Greenfox5 Greenspace Hero: Jared Markham

Month: August 2010 Greenfox5 Category: Greenspace Hero: Jared Markham Job Title: Project Manager Company: GreenGrid® Roof Systems by Weston Solutions Anneleis Gamble:What is the
purpose of GreenGrid® Roof Systems?
What is its mission?
Jared
Markham: The
GreenGrid® system is backed by years of research and experience and a team of
professionals that are passionate about environmental restoration and
stewardship. We strive every day
to share that knowledge, experience and thoughtful approach with our clients
and others who are interested in learning more about green roof technology.
The
elegant simplicity of the GreenGrid® design results in a green roof that can
truly offer the building owner a level of overall value that is exceptional in
the industry. Four module designs provide options in soil depth and planting
type to create everything from utilitarian low maintenance groundcover green
roofs to elaborate landscaped rooftop gardens. In addition to the benefits
common to all green roof systems, GreenGrid® has a number of system-specific
qualities that have made it the preferred choice of our customers for more than
a decade. Ultimately, we make
green roofing simple and straightforward, helping to demonstrate the
feasibility of green roofing to other building owners.
AG:
What inspired you to start this company?
JM: GreenGrid® is a product of
Weston Solutions, Inc., a company with over 50 years of experience in the
environmental industry and founded by a pioneer in sustainability. Weston has been offering the GreenGrid®
system for about a decade. As a
national firm, we are large enough to provide support for years to come, but
with localized presence and a focused green roof business, we are small enough
to be flexible and responsive to the needs of each and every project. We were inspired to expand our
environmental, redevelopment and engineering services to include the GreenGrid®
system after working for the City of Chicago to evaluate the potential benefits
of green roof systems when their famous City Hall project was developed. We were convinced that green roofs
would be embraced by the design and building community, but thought that there
must be an easier approach than the layered, built in place green roof
system.
AG: What
advantages does GreenGrid® offer in relation to other green roofs?
JM: GreenGrid®
is modular in nature both before and after installation, unlike many competing
systems. Benefits of this feature
are many:
- Pre-planting, pre-growing
offsite under professional nursery care that increases plant survival, and
can reduce post-installation maintenance substantially
- Modular design
accelerates installation and reduces costs
- Modules are easily moved
to access the underlying waterproofing
- No edge treatments are
necessary for a fully functional green roof
GreenGrid®
was designed with the needs and requirements of the roofing industry in
mind. The modules provide reduced
risk of waterproofing damage, ease of movement, and a “semi-permanent” approach
that makes many building owners much more comfortable with a green roof system
overhead. It also requires no
special skill or equipment for a successful installation.
Additionally,
we strive to support our local communities in all regions, and doing so results
in a product with a much smaller environmental footprint and suppliers with a
proud, local commitment to the product.
In fact, here in the Northeast, approximately 93% of the system is
considered to be locally extracted and manufactured.
Most
importantly, the GreenGrid system offers documented, system-specific
performance data on stormwater management, potential energy savings, and native
plant options that are not available from other system providers.
AG:
What are the benefits of having a GreenGrid® roof?
JM:
There are a
host of benefits that a GreenGrid®
roof can provide. Even a basic
extensive green roof:
- Protects the underlying
waterproofing
- Reduces cooling loads
substantially during summer months
- Retains and detains
stormwater (40-60% on an annual basis, varying by season)
- Improves air quality
- Reduces the Urban Heat
Island Effect
- Creates or restores
habitat
- Increases property value,
particularly when used to create useable or visible space
- Provides sound insulation
- May be accepted as a Low
Impact Development (LID) and/or Stormwater Best Management Practice
- Contributes towards LEED
credits for buildings pursuing certification
AG:
What are some of GreenGrid®’s most notable projects? JM: We’re very proud of our
extensive customer base, and the collaborative approach by which we’ve worked
closely with some of those clients to push the boundaries of green roof system
technology. Some of our most
unique and notable projects include the John W McCormack Building in Boston
which is USEPA Region 1’s headquarters, multiple IKEA and other major retail
stores, our own Northeast headquarters in Concord, NH, healing gardens on
hospitals throughout the country, and important federal and institutional
installations. We’ve also been
trusted by many universities and other educational institutions with what is
often their first foray into green roof installations, where research is often
a key aspect of the project, and one that we’re committed to supporting in
every possible fashion.
AG: What are the challenges
you face in conveying the importance of your company’s system?
JM: Ultimately our goal is to
help arm our clients with as much information and support as we can. Some are very familiar with green roof
technology and its benefits, and look to us for basic information like pricing
and how GreenGrid® is different from other options in the marketplace. Others rely on us to provide expertise
in plant selection, roof design, measurable performance data, etc. One flattering challenge is that we
occasionally come across projects where our clients are so engaged with our
team and our product that they may attempt to make GreenGrid® fit in some of
the few applications where other systems might actually be a better
choice. In this case, we steer
them towards whatever will provide them with a long term, high quality
solution.
AG: Describe how you see
your company fitting into the “Greenspace” category of the Greenfox5
sustainability model.
JM: GreenGrid® modular green roofing
applies to the Greenspace category of the Greenfox5 sustainability model for
many reasons. Our green roofing
product transforms an undesirable roof into an outdoor classroom with
opportunities for research and programs for teachers to educate students about
the benefits of green roofs.
Weston Solutions, Inc. also provides in-house design and engineering
services, making GreenGrid® a perfect fit for Greenfox5’s Greenspace
initiative.
AG:
What effects has your company had on the environment?
JM:
From the
perspective of the GreenGrid® system, we’ve helped to divert millions of
gallons of stormwater from combined sewer systems and returned this resource
back to the water cycle, positively impacting the health of the
environment. We’ve helped to
create millions of liters of oxygen, remove carbon dioxide, and provide over 3
million square feet of habitat in mostly urban areas. We’ve helped create beautiful, useable spaces to make
buildings more inviting and increase occupant satisfaction. We hope, that at some level, we’ve also
encouraged further commitment to sustainability by inspiring students,
designers and building owners to embrace a holistic, integrated approach to
buildings and think about how integrated systems, components and materials
truly are. By using a combination
of nature and engineering we are helping others to reduce their impacts on the
environment.
The
work that Weston has performed over the past 50 years has had tremendous impact
on creating a better, cleaner, and more sustainable world. We have remediated some of the most
complex and contaminated sites in the country, restored habitat, constructed
LEED-certified buildings and designed infrastructure at the city scale to
conserve resources, both natural and financial. We were founded on environmental stewardship, and the impact
that we have in that arena only continues to grow with our global presence and
1,800 passionate employee-owners.
Greenfox5 Products Hero: David Temple

Month: June 2010 Greenfox5 Category: Products Hero: David Temple Job Title: Founder and CEO, People Powered Machines Company: People Powered Machines Quotable quote: “We need to begin making the earth a healthier place to live day by day and stop the dangerous trend which is in action. Each day the earth suffers. We need to have days in which the earth’s health improves. That is important to life as we know it today.” -David Temple Annelies Gamble: What is the purpose of People Powered Machines? What is the mission?
David Temple: The mission of People Powered
Machines is to offer high quality manual and electric machines which
are environmentally friendly. We have been in business 13 years and
continue to add new and exciting products to our line. This last month
we added the Hills Clotheslines and the Hoss Tools Cultivators to our
line.
Hills Clotheslines are made in Australia and offer many types of
clothelines to fit a customers needs. Using a clothesline from April
through November will dramatically cut down on your electrical bill and
give you beautifully dried clothes.
The Hoss Cultivator is made in the United States and is a high
quality cultivator which will give the home gardener the tool they need
to grow lots of vegetables and plants. All parts can be replaced , so
this tool will last many years.
AG: Describe how you see your company fitting into the “Products” category of the Greenfox5 sustainability model.
DT: Our products fit because they don’t pollute.
The products offer a healthy choice to perform jobs which gas powered
polluting machines often do. Our Sno-Wovel is a perfect example of how
to clear snow without polluting with good clean exercise. Our
clotheslines offer you the chance to dry your laundry without
electricity. Natural drying is better for your clothes and saves on
electricity. Our composters protect landfills and enrich the soil and
save on taxes spent to haul trash away.
AG: You used to be a teacher. Why do you think sustainability education is valuable to children?
DT: If we don’t continue to pursue better ways to
care for our planet, life as we know it will be no longer. This recent
oil spill is a tragedy unlike any other man has had. It is very
serious. We need to begin making the earth a healthier place to live
day by day and stop the dangerous trend which is in action. Each day
the earth suffers. We need to have days in which the earth’s health
improves. That is important to life as we know it today.
AG: What inspired you to start People Powered Machines?
DT: We moved from New York City to Boston and then
to Ipswich where we built a house. This was the first time since going
to college that I had to deal with a lawn. I did not want to pollute so
I purchased the best American lawn mower I could find. It worked well
the first year. A little worse the second year. It completely fell
apart the third year. I thought about inventing a reel lawn mower and
my wife found one on the internet that I began importing. Then we began
People Powered Machines.
AG: What are the sustainability benefits of lawn or garden care with less pollution?
DT: Many, many benefits. First of all, you make
zero pollution. Secondly, you get good exercise. Thirdly, your lawn
looks better. Same for the garden and vegetables. You are what you eat,
why not eat healthy vegetables grown in your garden.
AG: How much pollution do your products cut back on?
DT: According to the U.S. Environmental Protection
Agency (EPA), a traditional gas powered lawn mower produces as much air
pollution as 43 new cars each being driven 12,000 miles.
The EPA states that 17 million gallons of fuel, mostly gasoline, are
spilled each year while refueling lawn equipment. That’s more than all
the oil spilled by the Exxon Valdez, in the Gulf of Alaska. In addition
to groundwater contamination, spilled fuel that evaporates into the air
and volatile organic compounds spit out by small engines make
smog-forming ozone when cooked by heat and sunlight.
Until 1995, lawnmower emissions were unregulated. Older more
powerful, less efficient two-cycle engines release 25-30% of their oil
and gas unburned into the air. The health toll includes cancer as well
as damage to lungs, heart, and both the immune and detoxification
systems. Plus smog inhibits plant growth.
Electric mowers don’t totally eliminate pollution, however emissions
from the electric industry are more regulated and are not in your
backyard. Also they save on gas spills and gas refinery and
transportation. To achieve a net environmental savings from switching
from gas to electric mowers depends on the efficiency of the power
plant from where the electricity originates. Only reel mowers have a 0
carbon footprint. This is why we still prefer reel mowers to all other
types of mowers, and electric reel mowers, which can have an electric
kick for those days when the lawn is longer, or your time is shorter.
Using a push mower instead of a power mower helps to reduce CO2 in
the atmosphere by 80lbs a year. From the easy to the ambitious, there
are numerous actions you can take to reduce your energy consumption and
fight global warming.
Thank you, David! ***
Greenfox5 Food Hero: Amy Porter

Month: April 2010 Greenfox5 Category: Food Hero: Amy Porter Job Title: Communications Coordinator Company: Yale Sustainable Food Project Annelies Gamble: Describe how you see your company fitting into the “Food” category of the Greenfox5 sustainability model.
Amy Porter: Schools have an incredible opportunity
to teach young people about the importance—and also pleasures—of really
good food that has been sustainably sourced. There is a national movement led by Michelle Obama to bring good,
healthy food to our schools. The Yale Sustainable Food Project’s
mission is at the heart of this movement, providing opportunities for
college students to learn about and become involved in food and
agriculture—and make a real difference.
AG: What is “food sustainability?”
AP: When we talk about “sustainable food” we mean
food that is good for the land, good for the farmers who grow it, and
good for our health. A few simple things you can do as an individual
are to purchase food directly from a local farmer, and to get to know
the person who grows your food. Many small farmers participate in
community-supported agriculture (CSA), which gives you the option to
subscribe to a season of farm-grown food in advance. It’s also
important to eat food that is in season for your region. Even in New
England it’s possible to eat salad greens and good vegetables in the
middle of winter. AG: Why is food sustainability important for children and students to learn about?
AP: We all eat food—and what we eat has serious
consequences for our health and well-being, as well as the health of
our communities and the environment. We all want to eat food that
tastes delicious and is quick to prepare, too, both of which are easy
when you eat food that is freshly picked from a local farm. We’ve had
kids, and parents and college students—really all kinds of
visitors—come to the Yale Farm and literally jump for joy over a sun
gold tomato or candy carrots. There’s just nothing to compare to eating
a tomato plucked fresh from a vine, and it’s an experience you never
forget. That moment of realization has an impact on your understanding
of food and the habits you will develop for your entire life (and the
sooner you learn the lesson, the greater an impact it has). AG: Describe the Yale Sustainable Food Project. What are its goals and what results have you accomplished to date?
AP: The Yale Sustainable Food Project was founded
in 2003 with the belief that the world’s most pressing questions
regarding health, culture, the environment, education, and the global
economy cannot be adequately addressed without considering the food we
eat and the way we produce it. On campus, we manage the Yale Farm, our
one-acre organic market garden, collaborate on a sustainable dining
program, and run diverse programs that support exploration and academic
inquiry related to food and agriculture. By creating opportunities for
students to experience food, agriculture, and sustainability as
integral parts of their education and everyday life, we’re ensuring
that Yale graduates have the capacity to effect meaningful change as
individuals and as leaders in their communities, their homes, and their
life’s work.
As a school administrator, working with the chefs at your school to
source food from local farmers is an enormous benefit to students—for
their health and education—and also for the strength and economy of
your local community. We created a sustainable purchasing guide for institutions in 2008, which is a handy resource available on our website.
Thank you Amy Porter! Greenfox5 Energy Hero: Neall Digert
Month: January 2010 Greenfox5 Category: Energy Hero: Neall Digert, Ph.D., MIES Job Title: Vice President of International Market Development Company: Solatube International
Annelies Gamble: Describe how you see your company fitting into the "Energy" category of the Greenfox5 sustainability model.
Neall Digert: When looking at the Energy category of the sustainability model, the effective use of daylighting technologies (and hence Solatube Products) to offset the use of electric lighting equipment, can have one of the most significant impacts on a building’s overall energy efficiency. Since the annual energy costs (by end use) for lighting will typically be one of the largest, if not the largest, cost for a building today, turning off those lights during daytime hours through the use of Solatube International’s optical Daylighting Systems can reduce a building’s annual energy consumption by 20% or more!
In the bigger global picture, the daylighting system’s resulting reduction in a building’s peak demand and annual energy consumption greatly reduces the building’s burden on the utility grid, reducing the need for peak power generation and significantly reducing annual production of greenhouse gas emissions.
AG: What does Solatube International do?
ND: Solatube International, Inc. is the innovator of, and global manufacturer for a new fenestration product category, the Tubular Daylighting Device (TDD). Solatube International’s optical Daylighting Systems capture daylight on the rooftop, transfer it through a building’s interstitial spaces using a highly reflective and modular tubing system, and deliver it into a building's interior. Solatube Products can bring daylight deep into a facility, and through the use of our unique optical tubing systems complete with adjustable angle-adapters, can allow daylight to even be routed through multiple floors of a building, transporting daylight both vertically and/or horizontally over very long distances.
AG: What value does Solatube offer to its customers? (e.g. save energy costs?)
ND: Today, there are many benefits of using Solatube Daylighting Systems to provide a robust and persistent daylighting solution to buildings. In addition to significant energy savings, there are several other major benefits, including increased property values, improved environmental conditions for the building occupants, and increased ability to meet today’s sustainable design goals.
The Federal Energy Management Program reports that, by allowing occupants to turn off electric lights during the day, daylighting saves up to 50% annual energy savings.
Also, energy-efficient building design can significantly increase the resale value of a property. Because these buildings cost less to operate and maintain, energy savings contribute directly to the income of the asset. The Electric Power Research Institute, Palo Alto, CA, estimates that daylit buildings can result in 10% to 20% higher rental income than those that are lit through only electric lighting equipment.
Several prominent studies have shown that increasing daily exposure to natural light can enhance mental and physical well-being, boost concentration and energy levels, and provide a variety of other unexpected perks. The use of natural lighting for interior illumination in school buildings has resulted in greater productivity, better student test scores, improved health and well being and increased safety.
Finally, Solatube Daylighting Systems can contribute to the achievement of green certification credits through the U.S. Green Building Council's Leadership in Energy & Environmental Design (LEED™) program.
AG: What is the ROI for homeowners and businesses? Tax incentives?
ND: When a full analysis of all of the benefits of applying our systems is performed, projects have realized an annual return on investment of 100%. However, depending upon building type (which determines Daylighting System complexity), region, and local climate, most projects will result in an ROI of 20 – 40%.
Relative to tax incentives, yes, Solatube Daylighting Systems do qualify for tax incentives for both residential and commercial applications. As an example, the American Recovery and Reinvestment Act of 2009 established the provision for Tax Credits for application of energy-efficient technologies to existing homes. The end result is a 30% tax credit on the product cost of the Solatube Daylighting System (installation costs not included), with the maximum credit being capped at $1,500 per household.
AG: Have you worked with any schools?
ND: Solatube International has worked with many school districts around the world, being chosen as the daylighting design standard, to provide robust daylighting to all space types. The use of Solatube Daylighting Systems not only significantly reduces the annual energy consumption of school buildings associated with both lighting and cooling loads, but also plays a significant role in improving the educational environment (resulting in improved standardized test scores) and occupant health and satisfaction.
AG: What advice would you give to a student aspiring to be a leader in green business?
ND: The single most important piece of advice is for a student to follow his/her passion! My experience has been that if you are passionate about what you do, you will be successful, and you will have a positive effect on the associated industry. A second piece of advice is to try and work in the sustainable field during college.
Exposure to the various facets of the industry will only serve to broaden the student’s understanding of the issues, allowing the student to truly focus on the education path and career objectives that will keep him/her energized and motivated well into the future.
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